WASHINGTON D.C. – The American Vaping Association (AVA), a leading advocate for the benefits of electronic cigarettes, today responded to a Congressional report on cigarette advertising that is likely to be used by lawmakers who want to improperly regulate e-cigarettes as a tobacco product.
“A report from congressional Democrats today, while rightly pointing out the adverse effects of cigarette advertising in teen magazines, unfairly lumps in e-cigarettes with combustible tobacco products. E-cigarettes – battery-powered devices that heat a liquid nicotine solution and create an inhalable vapor – are not cigarettes or tobacco products and in fact are effective at helping smokers kick the habit,” said Gregory Conley, the AVA’s president. “The advertising of e-cigarettes in magazines primarily read by adults is an important part of introducing established smokers to the products. The e-cigarette industry supports common-sense regulation like keeping e-cigarettes out of the hands of minors but urges lawmakers to prevent the FDA from applying ‘one size fits all’ tobacco regulations to these innovative products.”
You can learn more about AVA and vaping by visiting the AVA website.
About the American Vaping Association
The American Vaping Association is a nonprofit organization that advocates for fair and sensible regulation of vapor products, otherwise known as electronic cigarettes, with the goal of maximizing the number of adult smokers who use these products to quit smoking. The AVA was founded by Gregory Conley, a consumer and industry advocate with a long track record of advocating for vapor products dating back to 2010.
We are dedicated to educating the public and government officials about public health benefits offered by vapor products, which are battery-powered devices that heat a liquid nicotine or nicotine-free solution and create an inhalable vapor. The AVA is not a trade group and does not speak for any particular businesses, including our industry sponsors.