At CSP News, tobacco editor Melissa Vonder Haar covers Reynolds American / RJ Reynolds’ request that the FDA ban all open system products and e-liquids.
WINSTON-SALEM, N.C. — Included in Reynolds American Inc.’s (RAI) 119-page document commenting on the U.S. Food and Drug Administration’s (FDA) proposed deeming regulations was the somewhat surprising request to ban e-vapor products–specifically, the increasingly popular vaporizer “open-system” units.
The article continues:
Gregory Conley, president of the American Vaping Association, described the Big Tobacco company’s call for an open system ban as “an admission by R.J. Reynolds that it simply cannot compete in the current e-cigarette market.”
“Recent market reports show that while sales of open-system e-cigarette products and e-liquid are booming,” he continued, “sales of closed-system cigarette lookalikes–the kind that R.J. Reynolds sells–have stagnated.”
Conley said research shows open-system vapers are far more likely to fully quit smoking than those using closed system, or cig-alike, products–as such, banning tanks and e-liquids could result in a “disaster for public health.”
“R.J. Reynolds’ corporate motto is ‘Transform Tobacco’,” he said. “But instead of holding to its core values and transforming itself from a tobacco company into a technology company, R.J. Reynolds would instead prefer the federal government simply ban most of its competitors.”